The Actual Cost of Video Marketing

The average small business spends about $400 a month on marketing, with less than half of that going to digital marketing. That’s a pretty tight budget, so it’s easy to see why many small businesses automatically assume that quality video marketing is out of their price range.

The question becomes how much does video marketing cost? How much does video marketing cost when you hire someone to handle the process from beginning to end? And what can businesses do if those costs are just too high?

A lot of brands—particularly B2B brands—use explainer videos to introduce and explain the importance of their brand, product, or service. They typically range anywhere from 30 seconds to 90 seconds, and many are animated like the example below:

Animated explainer videos are effective, but in general, they do not come cheap. They’re actually one of the most expensive types of video content you can create with a 60-second video typically costing between $5,000-10,000. They can even cost all the way up to $35,000 just for one minute. This may or may not include scripting, and it typically takes between 5-8 weeks from start to finish. How Much Does Video Marketing Actually Cost?


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